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Paper Room

Please surf over to Paper Room Apparel (https://www.apaper-room.com/). They're out of Detroit. This print features a sign from the old neighborhood where Eric, of Paper Room grew up. It's a reminder of the days when his life was a little bit simpler, a little smaller. I say that because now his life is big. These designs are really going places, and are featured in street wear shops in the city. Support local, support Detroit, support Paper Room. This is a small label w

Detroit, Michigan locals

Some big collaborations are developing here at Vertical Street. I was honored to be asked to do some testing for a bright young brand coming out of Michigan. Their roots run deep up by the lakes. These guys have some great disigns, but even greater cause. I'm hoping I get a chance to work with Paper Room. Did I mention they're using the good good -- eConscious organic cotton. When you print on eConscious, you know your design is going to look as sharp as possible, and y

Underbase Steal Your Face

Prior to printing color on a dark color, the DTG puts down a light underbase of white ink. This is why colors are so bright on dark garments. In this case the white underbase is on an eConscious organic cotton and recycled poly blend zip up hoodie. I see some blotting where maybe moisture got onto the pretreatment during pressing, but the colors in the final result hid those blemishes. If you don't know, steal your face is the classic Grateful Dead logo. I could make this